People are visually oriented. To see this in action, just watch someone reading a magazine. While they may look over the table of contents to see what topics interest them, as they begin flipping through the magazine to the article, they will often stop and start to read a different article. It is usually a photograph or an eye-catching illustration that causes them to change course. The attention-grabbing illustration pulled them in, which is what a good graphic or illustration is intended to do.
The old saying that a picture is worth a thousand words may be cliché, but it is true nonetheless. How many times have people asked you to show them, not tell them. According to the dictionary, to illustrate is to enlighten, to clarify or to show clearly. A well-done illustration is pleasing to the eye. The best illustrations will imprint the subject matter on the viewer’s mind, often lasting much longer than any written description.
Not every illustration exists to clarify a point. Some illustrations promote a company’s image. A whimsical cartoon illustration might show that the company’s products are fun and entertaining. Bold, strong illustrations convey a sense of solidness and integrity. Consider the simple line drawing of the Rock of Gibraltar, an image that immediately reminds you of the Prudential Insurance Company.
Illustrations designed for an antique dealer would be quite different for those crafted for a stylish women’s boutique. At Bonk Media, our graphic artists specialize in creating illustrations that fit your style and the image that you want to project. They will sit down with you and discuss your options, helping you to decide on illustrations that will promote your business in the best and most memorable fashion.
You might find that a two-dimensional character embodies your business style. These characters have infinite possibilities, including becoming your mascot or a part of your logo. They might even be the star of cartoons promoting your business. If you don’t think that cartoons are serious business, just remember how well an enthusiastic tiger, some elves in a hollow tree and a mischievous leprechaun have promoted their respective products to the mainstream consumer market.
On the other hand, our graphic artists can also render lifelike, three-dimensional illustrations. An engineer might like drab schematics and drawings, but your customers will envision your product much easier if they see it in 3-D. Call or contact Bonk Media today to give your business a boost with professionally done illustrations.